Joanne Martonik, Senior State Marketing Manager at the Recreational Boating & Fishing Foundation (RBFF), was recently named to Boating Industry’s 40 Under 40. The list recognizes “young professionals blazing trails of success” across the recreational boating industry.
“I hope to show others, especially women, there is a wide array of things you can do in the marine industry. You don’t need to be a boat captain or fishing enthusiast to play a part and have an impact,” said Martonik. “My work to increase participation in fishing and boating has had challenges but also great rewards.”
Since joining RBFF seven years ago, Martonik has played a crucial role in helping state agencies across the country grow their marketing efforts. Among her responsibilities, she organizes the annual RBFF State Marketing Workshop which brings representatives from all 50 states and Washington, D.C. to learn about and collaborate on R3 initiatives. She also oversees RBFF’s Boat Registration Reactivation Program which has resulted in over 450,000 boat registrations since 2012.
“Joanne is essential to the work we do with state agencies to increase fishing and boating participation, and the critical, conservation efforts they support,” said Stephanie Vatalaro, Senior Vice President of Marketing & Communications. “Across all aspects of her work, Joanne brings an exemplary level of execution and commitment.”
Nearly 200 professionals across the recreational boating industry were nominated for the sixth annual iteration of Boating Industry’s 40 Under 40 list. To read more about the honorees, check out the March/April issue.
