Bob Burke, Galeon Brand Manager, comments, "Since the beginning of the pandemic, online shopping for boats has significantly increased, making the importance of a brand's website much more vital to the customer experience. Once again, our team is redefining what on-the-water luxury means! The new website better reflects the handcrafted elegance that owners come to find in Galeon Yachts."
According to the National Marine Manufacturers Association (NMMA), their website platforms have seen triple-digit traffic growth in 2020. Industry leaders see the shift to virtual shopping at all price points for new, pre-owned, and brokerage categories equally. New boat sales increased approximately 60% between April and May 2020, up almost 20% year-over-year compared to 2019 figures. Unit sales of new boats reached nearly 320,000 last year, up 13% compared to 2019. According to the NMMA's December Reports, the recreational boating industry hasn't seen levels like these since 2008.
Burke continues, "Galeon Yachts is an aspirational brand for many. With the new website and the first model from the new GTO line, we are excited to bring hallmark quality, design, and innovation to a larger audience of boating and yachting enthusiasts."
Founded in 1982, Galeon Yachts is a privately owned company specializing in luxury yachts and motorboats. In operation for almost 70 years, they have a loyal following in Europe, and since 2016 have been building the same foundation in the US through their exclusive sales partnership with MarineMax, the nation's largest yacht retailer. Galeon combines traditional boatbuilding skills with new technologies to build components in-house, creating advantages with vertical integration. The March 2021 release of their latest model and the first of a new line, the Galeon 325 GTO, turned heads at the Palm Beach International Boat Show. From 32 to 80-feet, Galeon Yachts has something for every water lover ready to indulge their water gene. Explore the full lineup of Galeon Yachts at www.galeonyachts.us.
