S2 Yachts Promotes Whitney Vishey

Whitney Vishey promoted to Director of Marketing and Communications for S2 Yachts

September 2018 News Emily FitzPatrick Web Exclusive


We are excited to share that our friend, Whitney Vishey, has recently been promoted to Director of Marketing and Communications for S2 Yachts, parent company of both Tiara Yachts and Tiara Sport.

“Our team and the S2 Yachts organization are very proud to make this announcement,” shared Dave O’Connell, Vice President of Sales and Marketing. “We look forward to having Whitney lead our marketing initiatives, continuing to build the momentum and excitement around the Tiara brands.”

Whitney has been with S2 Yachts since 2014. In her position as Marketing Manager, she has worked in partnership with Tiara dealers, salespersons, media and vendors. She also had an integral role in shaping the marketing efforts of both the Tiara Yachts and Tiara Sport brands, overseeing website launches, video and photography content for new and current models as well as digital and print advertising campaigns.

In her new role as the Director of Marketing and Communications, Whitney will be responsible for the planning, development and implementation of all the Tiara brand’s marketing strategies and communications.

“I am looking forward to this opportunity and honored to be selected for this responsibility,” stated Whitney Vishey, Director of Marketing and Communications. “I’m grateful for the support I’ve been given from those within the S2 Yachts organization as well as those outside of our company, and am very excited to continue to work in partnership with our internal and external teams, advancing the elegance and legacy of the Tiara brands.”

About Tiara: Tiara Yachts, headquartered in Holland, Michigan, is a subsidiary of S2 Yachts, Inc., one of the oldest privately held boat manufacturers in the United States. Tiara’s model lines include the Open Series, Flybridge and Coupe models manufactured with inboard power from 39 to 53 feet. In 2017, S2 Yachts introduced the Tiara Sport 38 LS, the first outboard powered Tiara model. The Tiara Sport line includes both the 38 and 34 LS models.


For More Information

tiarayachts.com or tiarasport.com


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