The Recreational Boating & Fishing Foundation (RBFF) has announced that their 2016 Boat Registration Marketing Program was successful in bringing 50,000 boaters with lapsed registrations to re-register their boats. The Boat Registration Marketing Program sent direct marketing pieces to aproximatly 460,000 households with lapsed registrations in the hope of bringing them back to current registry and life on the water, and was highly successful. The efforts of the RBFF resulted in:
- 51,376 registrations
- 10.97% average response rate
- 7.57% lift
- $1.92 million in gross revenue for participating state agencies
- Over $152,000 estimated Sport Fish Restoration and Boating Trust fund dollars contributed through this program
“A stable and engaged base of boaters is essential to the future of our industry,” says RBFF President and CEO Frank Peterson. “Fishing is the number one activity done from a boat, so the successes of this program have a lasting impact on our industry and leads to valuable conservation dollars for programs throughout the United States.”
You may remember RBFF for its notable “Take Me Fishing” and “Vamos A Pescar” campaigns, designed to promote fishing among people of all ages. RBFF promotes boating and fishing to keep these precious resources available and conserved for our use far into the future. Check out their websites, TakeMeFishing.org and VamosAPescar.org, for how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.
