Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced an expanded partnership with Beneteau on a global scale to leverage both companies’ leadership position and offer Beneteau customers Mercury power on 2021 models. This announcement comes two years after Mercury Marine and Beneteau first announced a partnership in North America.
With this partnership, Beneteau customers will be able to take advantage of even more competitive, high‑performance and high‑quality outboard boat‑and‑engine packages.
“The relationship between Mercury and Beneteau has continued to grow over the past few years and we are excited to offer boaters on a larger scale the opportunity to experience what has already been successful in the United States — two of the most well‑known brands in the marine industry working together on a superior boat‑and‑engine package,” said Marty Bass, Mercury Marine EMEA president.
“We are extremely happy to be able to extend our cooperation with Mercury Marine, offering our customers selected premium products to enhance our package performances,” said Luca Brancaleon, Groupe Beneteau Deputy General Manager - Brand and Product Strategy. “Demand for large outboards continues to grow and Mercury has proven to be a good partner to us in North America. We are confident that we will replicate this success in other regions.”
"I am very excited about the increased partnership with Mercury Marine and we look forward to a long and successful partnership," said Yann Masselot, Beneteau brand director.
Customers can order Mercury outboards on Beneteau packages immediately. Mercury‑powered Beneteau boat packages will be on display at upcoming European boating events.
About Mercury Marine:
Headquartered in Fond du Lac, Wisconsin, Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury’s industry‑leading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Land 'N' Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at www.MercuryMarine.com.
Headquartered in Mettawa, Illinois, Brunswick Corporation provides leading consumer brands that include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories, including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land 'N' Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; and Boating Services Network, Freedom Boat Club and NAUTIC‑ON. For more information, visit www.brunswick.com.
The Group’s historic trademark, Beneteau has been a pioneer for recreational boating from the outset. With its world‑leading ranges and iconic products, nearly 45 models offer diverse, high‑performance capabilities with one single idea in mind: innovating in terms of both boats and processes to enable as many people as possible to realize their dreams, making the avant‑garde accessible. This 2020‑2021 season, Beneteau demonstrates this spirit of avant‑garde launching five new boats in the sailboat range Oceanis and the powerboat ranges Gran Turismo, Antares and Flyer. For more information, please visit www.beneteau.com.
About Groupe Beneteau:
Groupe Beneteau stands out in Europe and worldwide thanks to its longevity and its exceptionally diverse range of products. Founded in 1884, the family‑owned yard has evolved over time, from fishing vessels to leisure boating, then diversifying into new industrial sectors. The Group has developed unique skill sets and technical know‑how. Groupe Beneteau’s sail and powerboat brands are: BENETEAU, JEANNEAU, PRESTIGE, LAGOON, EXCESS, FOUR WINNS, WELLCRAFT, DELPHIA, MONTE CARLO YACHTS, CNB yacht, GLASTRON and SCARAB. For more information, please visit www.beneteau‑group.com/en.