The following article and video were provided by the Recreational Boating and Fishing Foundation (RBFF).
With Hispanic Heritage Month upon us, now is a great time to evaluate and tweak (or begin) your efforts to engage the Hispanic audience. The Hispanic population has reached nearly 36 million individuals ages 6+, but according to the 2018 Special Report on Fishing, only 4.2 million Hispanics went fishing in 2017. With such a huge opportunity, it’s no surprise to see organizations throughout the fishing and boating industry working to reel in this audience.
Take a look at how RBFF is making Hispanics feel more welcomed on the water and how you can, too:
Take action today: download resources like research, insights and Spanish-language materials from our Hispanic Marketing Toolkit to better engage with the Hispanic audience.
