ALEXANDRIA, VA (August 20, 2014) - The Recreational Boating & Fishing Foundation (RBFF) today announced a new video documentary on
VamosAPescar.org
to encourage Hispanic participation in fishing and boating. Produced in partnership with Discover Boating, the bi-lingual documentary profiles the Vazquez family, who says time spent on the water boating and fishing was the catalyst in enabling them to truly discover themselves and each other. RBFF research has identified several voids it hopes to address in its efforts to grow boating and fishing participation among the nation's fastest growing population segment including an absence of Hispanic role models, as well as a lack of messaging and imagery that the Hispanic audience can relate to.
http://view.email.rbff.org/?j=ff051573756204&m=fe881272736d0d7e71&ls=fe991c737565027e74&l=ff63167776&s=fe8e177176630c7576&jb=ffcf14&ju=fed315767465067c&r=0
.
