New Discover Boating campaign debuts
MIAMI BEACH, Fla. - The next phase of the Discover Boating campaign reaches out directly to boaters and asks them to get personally involved in growing boating. "Welcome to the Water" is an invitation from boaters to non-boaters to join them on the water and see what the boating lifestyle is all about. And once they've experienced the thrill, fun and freedom of boating, the hope is they'll be buying boats.
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