Engaging the Hispanic Audience During Hispanic Heritage Month

The RBFF provides ways for anglers to reach out to Hispanic anglers

October 2018 Feature Web Exclusive

The following article and video were  provided by the Recreational Boating and Fishing Foundation (RBFF).

With Hispanic Heritage Month upon us, now is a great time to evaluate and tweak (or begin) your efforts to engage the Hispanic audience. The Hispanic population has reached nearly 36 million individuals ages 6+, but according to the 2018 Special Report on Fishing, only 4.2 million Hispanics went fishing in 2017. With such a huge opportunity, it’s no surprise to see organizations throughout the fishing and boating industry working to reel in this audience.

Take a look at how RBFF is making Hispanics feel more welcomed on the water and how you can, too:

Take action today: download resources like research, insights and Spanish-language materials from our Hispanic Marketing Toolkit to better engage with the Hispanic audience.

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